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Archive for April, 2011

  • Fear Marketing 101

    Apr 4, 11 • Commuting, New Cars, NewsComments Off
    Fear Marketing 101

    Not three months ago, the Toyota Prius was nailed to the showroom floor. Less expensive gas and a year’s worth of bad press surrounding the “unintended acceleration” issue (read: “I stepped on the gas and the brake” issue) meant that Toyota’s hybrid car was suddenly subject to interesting financing and discounts, which had never happened ...